Dr Squatch/Jack Haldrup 

2 months ago · 2 minute read

• Founder and CEO of Dr Squatch Soap

Website 

• www.drsquatch.com

Industry

• Men’s Hygiene

Social Media

• Instagram: @jraveltack
• Facebook: https://www.facebook.com/drsquatch/
• LinkedIn: https://www.linkedin.com/in/jack-haldrup-116a959/

Education

• Bachelor’s of Science in Business and Finance from Indiana University – Kelley School of Business
• Master’s degree in Information Systems from Indiana University – Kelley School of Business

Can you believe that even the famous Dr. Squatch has faced his fair share of entrepreneurial problems? Now running a company that clears millions of dollars in revenue yearly, Jack Haldrup hasn’t had it easy. Even the name, Dr. Squatch, came from a grave mistake that could have cost him the company.

When he initially named it Sasquatch Soap, Haldrup received a cease and desist letter from a third party in trademarking that name. Despite needing to rebrand his soap delivery company, Haldrup persevered, and now, tons of guys rely on Dr. Squatch’s soap. So the big question: how has he been so successful?

The secret is targeting a new niche. Hygiene and beauty companies have been targeting feminine demographics for decades, but the hypermasculine market needs soap, too, and Dr. Squatch filled that market well. 

Jack Haldrup, the founder of Dr. Squatch Soap Co., is dedicated to providing top-notch natural, handmade products for men leading busy lives. 

Their products have been showcased in popular outlets like Urban Outfitters, Birchbox, Men’s Journal, The Bespoke Post, Grooming Lounge, and more. 

Projects and Experience 

• Founder & CEO at Dr. Squatch Soap Co.
• Senior Project Manager at Rockbeam Solutions
• Senior Consultant at Crowe Horwath LLP