Spellbound Customers

3 months ago · < 1 minute read

What do you imagine when you hear the word ‘witch?’ A hag with a pointed hat, a black cat, hunched over her cauldron brewing something nasty, right? Well, with the rise of Wicca and Paganism, polytheistic religions, more people are calling themselves Witches the way someone else might call themselves a Christian. And Witches are taking advantage of side hustles, too.

Witches typically haunt websites like Bonanza, Amazon, and Etsy, selling their enchanting wares. Everything from various gemstones to exotic spices to books outlining rituals are all for sale. And that’s just the tip of the broom. You can find fortune-telling and in-person or online workshops as well. Etsy even had to ban the sales of spells, requiring that all listings provide an item, either physical or downloadable. 

So, why are people eager to spend their hard-earned money on the promise of magick? With the increasing uncertainty in the world and the rise of social media, people want a little mystery. A promise of something better. When we feel helpless in the face of the ills of the planet, it’s no wonder we’d turn to prayer, magick, or anything out of the ordinary.